Tool Tips
The guide is intended to help you make the most of your video survey by both setting it up in the way that best suits your business needs and also planning communications that make it as easy and attractive as possible for the research participants. Advice is based on our experience and research so far, but this is an evolving market and each audience is different so the key is to test, learn and iterate. And we’d love to hear your feedback on what works!
Considering your objectives will help define the best respondent journey to maximise the number and quality of responses. They could include: Seeking...
Mon, 19 Sep, 2022 at 8:28 AM
Once you are clear on your objectives, you are in a position to make some key decisions. Here’s our suggested checklist of some you might want to consider:...
Mon, 19 Sep, 2022 at 8:35 AM
inColor is unique in that it is based on a video Q&A. We strongly recommend using video requests for introducing your open-ended qual questions as this ...
Fri, 18 Nov, 2022 at 3:56 PM
If possible, it is best to tell the user early on that you want them to record a video response. If you are recruiting participants on the basis that they...
Mon, 19 Sep, 2022 at 8:39 AM
Giving a video response is considered by respondents to be a premium response and, in turn, many want to be incentivised accordingly. An additional incenti...
Mon, 19 Sep, 2022 at 8:42 AM
The default inColor response page uses javascript to check for the presence of a webcam and mic automatically, although note it is not 100% accurate. If a ...
Mon, 19 Sep, 2022 at 8:44 AM
As a default, inColor does not limit the length of a video. Our experience puts the average video submission at 43 seconds. You can specify your expect...
Mon, 19 Sep, 2022 at 8:45 AM
A point worth noting is that preview mode is automatically switched on. This means when the user hits stop recording, their response will be automatically ...
Mon, 19 Sep, 2022 at 8:48 AM
If using the widget, you will need to ensure it has been implemented to carry through a unique identifier for each contribution so that the participants w...
Mon, 19 Sep, 2022 at 8:49 AM