Considering your objectives will help define the best respondent journey to maximise the number and quality of responses. They could include:
Seeking video feedback or testimonials to provide deeper insight
Replacing free text in a larger survey
Making your mobile survey easier to complete
Ad or communication testing
More ethnographic, diary or location based content
Generating vox pops or testimonials to be used externally
A focus on analysis of the video footage or transcription
Getting quick feedback or validation of a business idea or insight