Considering your objectives will help define the best customer journey to maximise the number and quality of responses. They could include:

  • Seeking video feedback or testimonials to provide deeper insight

  • Replacing free text in a larger survey

  • Making your mobile survey easier to complete

  • Ad or communication testing

  • More ethnographic, diary or location based content

  • Generating vox pops or testimonials to be used externally

  • A focus on analysis of the video footage or transcription

  • Getting quick feedback or validation of a business idea or insight