Broadly, inColor can be implemented in three ways:
1) If you just want to run a video survey and are not planning to use an existing third party software you can use inColor as a standalone survey platform. Just create your survey and distribute it either using the link or by sending invites to email contacts.
2) If you want to integrate the video survey into a survey you are creating your own or a third party platform then you can use the widget. Once you have created your survey, the widget code will be displayed in the 'Distribute' section of the wizard. For full details on implementation and the customisation options please see the widget guide. In fact, you can use the widget to present the survey on any HTTPS page.