Plotto has a wealth of tools to help you uncover greater truths. These include:

  • Free text search - of spoken words or free text survey entries
  • Filters by survey responses - our graphical interface allows you to drill down on the data
  • Trending keywords - the system identifies and ranks keywords in the text, showing the highest scoring ones
  • Sentiment analysis - classifies the content as either positive, neutral or negative
  • Facial emotion analysis - recognises the facial expressions of people in the videos and returns an aggregate summary of their emotions with a confidence rating. The emotions detected are anger, contempt, disgust, fear, happiness, neutral, sadness and surprise. These emotions are understood to be cross-cultural and and universally communicated with particular facial expressions.
  • Filter by demographic data or other recorded attributes
  • Filter by rating - ratings are optional inputs by you, the user
  • Filter by tags - tags are optional inputs by you, the user


To access these go to the View results page.




Search and filter functions are listed in the left hand-navigation.


Survey data analysis is linked to from All questions pink text at top of page - this links to interactive graphical representations of the data results for easy navigation.


 Filters and searches can be built up and your active filters will be displayed at the top of the page for simplicity. These can be deleted at any time.